It’s that time of the year again, folks. Time to write case studies, add up figures and assess the uncommonly stressful year that was 2008. Time, in short, for Agency of the Year, the awards show when the rest of the industry gets recognized for the heroic effort of keeping a business going.
Run annually by the 4As, this year’s competition is chaired by Ogilvy’s Randy Aquino. Media agencies can compete for Media Excellence, with two sub-awards for Business Performance and Media Creativity. Production houses compete for Print, Audio and Broadcast Production House of the Year, as nominated by the Creative Guild. General agencies compete in Management of Business, Creative, Market Performance and Industry Leadership. The plum award, Agency of the Year, is awarded to the Best in Creative finalist who has entered all the categories and received the highest total score.
4As member agencies can download the Entry Kit to the 2008 4As Agency of the Year (AOY), which includes entry forms, rules, and contact information, at www.aoy.com.ph. Hard copies of all entries must be submitted by June 19, 2009.
