MANILA – AMP/amon+maneze rang in the new year with a new business win, after being awarded duties for Ginebra San Miguel’s Primera Light Brandy brand.
The pitch, held in December 2014, was between AMP, PC&V, Aspac, and Brand Ideas. AMP was awarded the account a couple of days before the new year.
“What’s interesting is that this is the first time that San Miguel’s Brandy line has been awarded to the same agency that handles their gin products,” AMP managing partner and chief creative officer John Amon said.
AMP also handles San Miguel brands GSM Blue and GSM Premium Gin.