ASIA-PACIFIC – SHANGHAI, CHINA, MAY 2, 2012: On its 10th Awards ceremony, the Asian Marketing Effectiveness Festival awarded 51 winners on April 26 & 27 at Pudong, Shangri-La, Shanghai, China.
The 51 winners are composed of 1 Platinum, 11 Gold, 14 Silver and 25 Bronze. Australia took home the most trophies with 16, followed by India with 10 and China and Singapore both with 6.
The 35 jury members which was led by James Thompson, chief marketing officer, Diageo Asia Pacific, judged and deliberated over the 971 entries from 21 countries.
The sought-after Platinum trophy, given to the entry that has truly combined innovation, creativity and effectiveness, has this year been awarded to Clemenger BBDO & Clemenger Proximity Melbourne, Australia, for their Integrated Marketing Campaign for the National Australia Bank, ‘Break Up’. This, along with all of the winners, was revealed to a busy and excited audience at the Awards Ceremony Gala Dinner taking place at the Pudong Shangri-La Hotel in Shanghai.
Tim Waldron, managing director of Haymarket Asia commented: "Entry numbers may have been at their highest but this did not take away from the quality and exceptional standard of work we have seen".
Delegates saw seminars from the likes of adidas, BBH, BBDO Proximity, Isobar, JWT, Lowe+Partners, Ogilvy & Mather, PHD and more, allowing delegates to learn and be inspired from industry experts.
"It’s great to witness the growth of the Festival; walking around the venue you can really feel the buzz and the enthusiasm coming from the delegates. With unrivalled content, learning and networking opportunities the Festival has truly marked its place as the must-attend event for marketing, advertising and media specialists in the region. We look forward to bringing it back even stronger in 2013", says Terry Savage, chairman of Lions Festivals who with Haymarket are joint organisers of the Festival.
To view the complete list of winners, visit www.ame.asia/winner/2012.
