MANILA, PHILIPIPNES–Malibu Carribean Rhum is bringing a little more sunshine this summer through a partnership with platinum-selling American DJ and producer Dillon Francis.
Over 30 Malibu Ambassadors from the US, Canada, the UK, Germany, Spain, the Netherlands, and South Korea—are sparking that sunshine with the launch of #TheCoconutChallenge, a new dance craze that’s sure to get everyone on their feet and sending out good vibes.
“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.
#TheCoconutChallenge is not just for show, too—it’s part of a bigger movement to help out businesses in need after the global COVID-19 pandemic affected them. Malibu has pledged an initial $150,000 to the National Urban League to support African American-owned businesses in the US, and also donated $1 for each #TheCoconutChallenge post from netizens in the US and Canada for a maximum contribution of $250,000.
