Arc Worldwide Philippines, a unit of the Leo Burnett Group in Manila, has received the Leader Award at the recently concluded DMA International Echo Awards for its “Garter” direct mailer campaign for Max by Revicon.
Due to its comprehensive criteria (strategy, creative, database and results), the Echo is recognized as the most prestigious honor in direct marketing. Within the ECHOs, the Leader is awarded based overall creative concept, as selected over a three-round process. The only Philippine entry from among 1,000 campaigns to make it to the third round, "Garter" was selected as Leader in the pharma/healthcare division.
Raoul Panes, ECD of the Burnett Group in Manila, "Arc proves once more that nothing is ever too small a creative opportunity. A great idea that’s well-executed will get the recognition it deserves." Congratulations to the Arc team:
Creative Director: Aina Remalante
Art: Joan Mateo & Lee Gonzales, Robert Perez (senior graphic artist)
Producer: Angie Reyes
Accounts: General Manager Stel Angeles, Associate Account Directors Ines Artadi & Vina Cruz, Account Executive Colynn de Guzman, and Database Operations Manager Ria Silverio
