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Art director who designed taxi driver’s peanut butter business wins at aDAA 2016

MANILA – Troy Sitosta, Art Director at Shao Long Bald who captured the hearts of netizens and fellow designers after he designed a taxi driver’s humble peanut butter business for free, also captured the attention of the adobo Design Awards Asia 2016 esteemed jury.

The jury was headed by prestigious D&AD Awards President Andy Sandoz along with renowned design experts including Jowee Alviar, Co-Founder, Team Manila; AJ Dimarucot, Graphic Designer; Dan Matutina, Designer and Illustrator, Plus 63 Design; Ric Gindap, Creative Director, Design for Tomorrow; Melvin Mangada, Chief Creative Head, TBWA\SMP; Patrick Cabral, Type Artist; Leigh Reyes, President and CCO, MullenLowe Philippines; Arnold Arre, Comic Artist & Illustrator, Tala Comic Publishing; Benjamin Marasigan, Chairperson, Animation Program, DLS-CSB; and Electrolychee founders Bru Sim-Nada and Marcus Nada.

Sitosta’s entry, a packaging design for beverage brand, FICO, just earned a Bronze award for the Main Open Category.


Graphic Designer and aDAA 2016 jury member AJ Dimarucot and fellow creatives have expressed their recognition not just of Sitosta’s talent but as well as his generous heart.

Related story: Orders pour after art director designs taxi driver’s peanut butter business

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