SINGAPORE – Into its 12th year, Singapore Media Awards is still celebrating promising growth in the number of entries and new entrants. Three new categories were introduced – Best Use of Data, Best Use of Video and Highest Equity Generating Brand Award, to stay current with the ever-changing technology and media landscape.
Once again, this year’s entries were judged by a jury made up largely of clients and media owners. After more than six hours of judging, more than 100 finalists were unveiled.
Awards will be presented at a ritzy Disruptive Fashion dinner in line with this year’s theme “Disrupt or Be Disrupted”, to be held at The Ritz Carlton Millennia, Singapore on August 25,
Finalists
Best Use of Digital
Achieving More with Less
How the Samsung Galaxy S7 Owned The Night
Live Like A Local
Relationship Reconnect
World Aids Day 2015
Best Use of Mobile
Dyson Pure Cool – Ride the Haze
Geo – Fencing the Competition (Mobile)
Share a Coke SG50
Shell V-Power Nitro+: Finding The Perfect Match
Two Tone Perfection
Best Use of Search
Driving ROI with Scootitude iSync – Real Time UV Search for Success
SilkAir – Moving the Dial with ROAS World Aids Day 2015
Best Use of Magazine
Golden Ticket To A Dream Come True
LG G4 – See the Great, Feel the Great
Making A Superstar Statement
SK-II #changedestiny Movement
Ultimate Hydration! Moisture refill for every moment
Best Use of Newspaper
Citigems – Pressed for Gold
A New Singapore: Places Series Probably The Best Job in the world
Sharper Than Ever with 1∙ DAY ACUVUE® MOIST® MULTIFOCAL contact lens
Vrooomm…Shell V-Power Nitro+ Gets You Excite
Best Use of Out-of-Home
1st Democratic Party of Singapore AXA True Protection
For A More Entertaining Real Life
How AIA Broke Sales Record By Transforming Dull Wallscapes Into Singapore’s First Large Scale Lenticular Art
National Steps Challenge
Best Use of Radio
AXA Daddy Rescue Team
Data Ex-Stream
“Good Food, Great Fortune” – 360 Prosperity
I QUIT
If Carlsberg Did Mancaves
Best Use of Television
Bringing “New Life” this CNY
MAKE YOUR BEER GĂO
MasterChef Asia Comes To Singapore
Sony Pictures – The Mermaid
True Prosperity Is A Happy Family
Best Use of Data
ROMI – The Science Behind Marketing Dollars
Achieving More With Less
SMARTView Quadruple Effect
Unlock The Power of DATA
When Wall Street Meets Madison Avenue
Best Use of Video
#SSBD (Same Same But Different) Behind Changi
Health Promotion Board’s FoodSteps More than #JustAKid: Man vs. Child Mercedes-AMG GT S
Best Business to Business Campaign
99% SME
Bigger Where It Counts HPrecision Ambush
Toner Science Investigation
Best Experiential Marketing Campaign
1st Democratic Party of Singapore Audi presents “A Drive Back In Time” National Steps Challenge
Singapore: Inside Out
Star Wars at Changi
Best Integrated Media Campaign
1st Democratic Party of Singapore
“Good Food, Great Fortune” – 360 Prosperity National Steps Challenge
Share a Coke SG50
Team Singapore SEA Games 2015
Best Pan Asian Campaign
Airbnb Live Like A Local
ANZ Regional – Your World Your Way
Best Strategic Launch
Digital Queue
For A More Entertaining Real Life
National Steps Challenge
The Unofficial Official Beer of Singapore
The World’s Smallest Restaurant (Nanoblocks Collectors Set Launch)
Best Use of Budget
Achieving More With Less
Bigger Where It Counts
Flying for Good
Health Promotion Board’s FoodSteps
Probably The Best Job in the world
Best Youth Marketing Campaign
100PLUS 2015 SEA Games Campaign #SSBD (Same Same But Different) Adviser Connect
Cornetto Lip Sync Start Retiring
Best CSR Campaign
AXA Born to Protect
Heart Truths
Last Day of School
Singtel Silver Workshops
World Aids Day 2015
Best Use of Content
Deadpool: Breaking the Fourth Wall
For A More Entertaining Real Life
Health Promotion Board’s FoodSteps
Last Day of School
MAKE YOUR BEER GĂO
Best Use of Social Media
8th ASEAN Para Games
Deadpool’s Viral Social Weapon Digital Queue
Flying for Good National Steps Challenge
Most Innovative Use of Technology
#StartRetiring e-Dialogue
Beyond the standard remarketing – Echo Remarketing SMARTView Quadruple Effect
Most Innovative Contribution to a Campaign By A Media Owner
AXA SmartFamily
Health Promotion Board – National Steps Challenge
I am Juicy Couture
Taste the Feeling
The story of a perfect companionship
The winners of the Brand Awards, NexGen and the Outstanding Achievement Awards will be announced at the SMA Awards & Gala Dinner on August 25, 2016.
