It’s official!
Mon and Abby Jimenez have opened WOO Consultants, in their old office space in Pacific Star–the space recently vacated by Publicis JimenezBasic, the agency that the couple founded and from which they recently retired.
Following stellar creative careers at Saatchi, the couple founded Jimenez & Partners in the late 1990s. Through a series of mergers, the proudly local shop ultimately become Publicis JimenezBasic. With the largest creative-only income in the country, it is one of Publicis Asia-Pacific’s few shops that lead in their markets.
According to Abby Jimenez, WOO is "a marketing and media consultancy, not an ad agency," but agency folks will recognize a few names.
Suit Lawrence Tan, who comes on board as a consultant, was most recently general manager of media independent PhD. He did stints in network giant ABS-CBN and many of the country’s top shops–including Saatchi, where he met the couple. WOO’s finance and IT heads are also Saatchi alumni.
It suggests a fresh start, back to the good old (small) days. But Mon and Abby Jimenez are no ordinary entreps. The name on the door may have changed, but it’s still their door.
