MANILA—BBDO Guerrero promotes talent in its creative and planning teams.
Rayna Reyes moves up to Associate Creative Director after 5 years in the industry. Rayna joined BBDO Guerrero in 2015 as copywriter and has worked on some of the agency’s key clients — PepsiCo, MARS, Johnson’s, and Visa. Reyes is part of the team behind the multi-awarded campaign Fakeblok for the National Union of Journalists in the Philippines (NUJP) which advocates truth in journalism. She has also contributed significantly to new business efforts of the agency.
Meanwhile, Larah Lee assumes the role of Senior Planner. Lee started out her career in BBDO Guerrero as an account manager, and soon saw her interest and strength in strategic planning. She has since driven the strategy and thinking behind local and regional work on Bayer, Pancake House and PepsiCo – including a global campaign for Mountain Dew. And led the thinking that helped secure new business wins such as PepsiCo’s Aquafina and Bayer’s Women’s Healthcare.
BBDO Guerrero Managing Director, Francine Gonzalez shares: “We are always proud to see our people develop their skills, and take on bigger responsibilities at the agency. These promotions are very well-deserved and we look forward to many more achievements together.”