ASIA-PACIFIC – AUSTRALIA, OCTOBER 1, 2012 – GIO Personal Insurance has launched the latest creative campaign for its new platinum car insurance product.
“The brief was simply to raise awareness of GIO’s unique Platinum Car Insurance product that offers better protection for new cars,” said Leigh Bignell, Executive Business Director, Ogilvy & Mather. “The creative idea evolved from GIO’s knowledge that Australians have a deep love for their cars. Cars are quite honestly considered to be a part of the family, and if damaged owners experience a great sense of loss.”
“Ogilvy turned that emotional connection into a compelling message across all executions including TV, press, outdoor, radio and digital,” said Bignell.
Creative Credits:
Executive Creative Director: Brett Howlett
Producer: Lisa Ristuccia
Account Management: Leigh Bignell, Jed McMillan
Client credits:
Lisa Harrison – Head of Suncorp Personal Insurance Marketing
Peter Williams – Executive Manager GIO Marketing
Kate Barlow – GIO Marketing Advisor
