MANILA, PHILIPPINES–Mindshare Philippines took home two Bronze awards for Effective Use of Tech and for Effective Use of Partnerships and Sponsorships at the WARC Media Awards, making it the first time the agency has won at the said forum.
Partnering with SilverPush, an AI-powered cross-screen marketing technology platform, Unilever Philippines’ Breeze campaign utilized TV sync, tapping into its audiences’ multi-screening behavior and effectively combining emerging platforms and technology in the media mix to convert brand to demand moments. The campaign won Bronze in the Effective Use of Tech category.
Rexona, meanwhile, launched a campaign that utilized its endorser Stephen Curry as an inspiration in its customized MVP Voice Pack, in partnership with WAZE. The Steph Curry voice pack allowed commuters to not only receive directions from their favorite MVP, but also helped them to stay motivated and relaxed during their stressful time in transit. This innovative effort bagged the Bronze award for Effective Use of Partnerships and Sponsorships category.
The WARC Media Awards is a global awards forum that rewards communications planning that makes a positive impact on business results. It examines factors such as insight, strategy, and analytics that power effective media investment.
Congratulations to Mindshare Philippines for these amazing wins!