GLOBAL – UNITED STATES, AUGUST 22, 2013 – Simulation is beauty, Compliance is security. Nissan-owned Infiniti’s latest spot ‘Factory of Life’, launching the Q50 luxury sports sedan, takes place in a setting of conformity, rules and production. Amidst the rows of expressionless human form – with only their faces unique – an individual breaks free and makes a run for the Q50, choosing “luxury that’s never felt so liberating”.
The advertisement was done by TBWA\Chiat\Day.
The Q50 was rolled out to retailers in the US earlier this month. Among many special features, it offers Infiniti InTuition, a fully customizable digital environment for linking various driver settings and driving characteristics to their Infiniti Intelligent Key, and Infiniti InTouch next-gen smart connectivity, featuring dual touch-screens and an array of advanced functions and features. Buyers will have a choice of 328-horsepower 3.7-liter V6 or 360 net horsepower 3.5-liter Hybrid models.
“We wanted drivers to realize they can experience luxury while not having to conform to the rigid constraints of an average luxury vehicle. The difference with the Q50 is that this a luxury car that truly adjusts to your individual driving preferences," commented Daniel Pardo, group account director of Infiniti.
Infiniti Americas vice president Ben Poore adds: "The Infiniti Q50 pre-sale exceeded all expectations, becoming the most successful such program in Infiniti history," added Infiniti Americas Vice President Ben Poore. "There is exceptional interest in this stunningly designed Q50 and its breakthrough performance technologies such as Infiniti Direct Adaptive Steering™, Active Lane Control™ and Predictive Forward Collision Warning (PFCW). The Q50 also offers unmatched levels of connectivity and personalization – the perfect match for customers seeking Infiniti’s unique fusion of inspired performance and hospitality."
Credits:
Advertising Agency: TBWA\CHIAT\DAY, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copywriter: Avi Klein
Senior Art Director: Andrew Reizuch
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor: Bryan Reugebrink
Account Executive: Danielle Patipa
Traffic Manager: Jarim Lynn
