MANILA, AUGUST 5,2013 – Globe Telecom took the Best Brand Award in the 4th CMO Asia Awards for Excellence in Branding & Marketing in recognition of its marketing leadership in local and regional telecommunications.
Globe was selected on three key measures: Mind Share, indicating the brand’s strength inside the minds of the consumers in its product category; Market Share, showing its strength in terms of consumers’ actual buying behavior; and Commitment Share, which indicates a brand’s strength in encouraging consumers to buy that brand in the future.
The win comes after ‘Globe My Super Plan’ for post-paid customers was also awarded the Most Innovative Telecom Project Award in the Asia Telecom Awards earlier this year.
“Branding is important since it provides the interface between the consumers and the company and shows how much a service or product is accepted by the public. Currently, Globe continues to sustain its growth momentum complemented by robust subscriber acquisitions, which leverage on the success of our various marketing efforts across all brands. This award, therefore, is proof that we are on the right track,” said Yoly Crisanto, head of Globe Corporate Communications.
The CMO awards recognize Organizations, Chief Marketing Officers and Professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing. It is also dedicated to high-level knowledge exchange through thought leadership and peer networking amongst decision makers across industry segments in Asia.
