PHILIPPINES, FEBRUARY 25, 2011 – After a thorough evaluation of all possible venues, the organizers of the 22nd Philippine Ad Congress have announced that the Camsur Watersports Complex (CWC) will be the home of this year’s Ad Congress, which will be held on November 16 to 19.
The CWC in Pili, Camarines Sur won the bid for its newness, uniqueness, tourism potential, support from local government, accessibility by land and air (via nearby Naga City), infrastructure, accommodations, affordability, safety and security. Aside from the usual criteria, the CWC was also distinguished for being the most fun and “in” place at the moment and preferred location of top international sports competitions. Housed in the Camsur provincial capitol complex, it is known as the country’s top cable ski park and is a popular choice among wakeboarders around the world.
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Sandy Prieto Romualdez, Inquirer president and chair of the 22nd PAC, thanks all the localities who participated in the bid and expressed her optimism about the venue. “We’re very excited about Camsur because the AdCongress has never been held there. It is one of the “hottest” new destination, is in synergy with the “game-changing generation” theme for this years’ ad congress and we will be able to help spur local tourism.
The organizing committee promise to bring the vibe of professionalism and efficiency in the conduct of the congress, starting with the admin committee’s new electronic system for reservations of room accommodation. “It is our objective to rid the booking system of the “palakasan” method, so we would like to ask everyone for their support and cooperation as we introduce this real-time reservations online, on a first-come, first- served basis,” according to Blen Fernando, head of the administrative committee for the Ad Congress. The special website for registration will be set-up by April, she added.
With Sandy in this mission is a formidable team composed of Blue Blade Technologies’ Hans Chua as vice chair, J. Romero’s Andre Kahn and Fat Lion’s Jose Sy heading the oversight committee, Alaska’s Blen Fernando for administrative, Margot Torres of McDonald’s for programs, DM9’s Merlee Jayme for creatives, Dentsu’s Nonna Nanagas forfinance, Starcom’s Joanna Mojica for ways and means, Philippine Star’s Miguel Belmonte for PR and publicity, Manila Bulletin’s Emil Yap III for external affairs, Inquirer’s Connie Kalagayan for internal affairs, BusinessMirror’s Anton Cabangon and Ricky Alegre for special events and Doris Bermudez for secretariat.
Held every two years, the event, organized by the Advertising Board of the Philippines, brings together the country’s top business, advertising and media firms. The 22nd PAC will be officially launched to the public during the first week of April.
Images: Abby Yao
