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Celebrating the Big Winners from the adobo Design Awards Asia 2018

MANILA —  In a Grand Awards Night ceremony on April 25 at the BGC Arts Center, adobo magazine unveiled the winning entries of the adobo Design Awards Asia 2018 (aDAA) chosen from over 200 entries across Asia.

Originally launched in 2007, the adobo Design Awards Asia aims to champion the best designs and recognize the talents behind the work. With its partnership with D&AD—the most prestigious awards-giving body in design—in 2016 and 2017, it has established itself as one of the key awards shows not only in the Philippines but also in the whole Asia.

Head of Jury and Grey Advertising Thailand’s Chief Creative Officer, Jureeporn Thaidumrong, led a panel of global design experts to judge the entries last March 20-21. “I believe that Filipino has a lot of talented people and artists and creatives. I would love to see more of the outstanding and brave and [courageous creatives to] not follow anyone but follow [their] own thing,” shared Thaidumrong. “For me the most important thing is finding the insight—the human insight first—and then we come up with the idea solution and design solution.”


With this year’s theme, “Design Solutions in a Connected World”, an esteemed panel of jury together with Thaidumrong was carefully selected to critique every entry. The panel of jury included: Pann Lim of Kinetic Singapore, Eric Cruz of AKQA Shanghai, Dan Matutina of Plus 63 Design Philippines, Rhea Matute of Design Center of the Philippines, Joe Dy of McCann WorldGroup Philippines, Mervin Malonzo author of Tabi Po, Arnold Serrano of One Zero Design Co., Dave Ferrer of J. Walter Thompson, Gerry Torres of De La Salle College of St. Benilde, Tepai Pascual of Meganon Comics, and Jowee Alviar of Team Manila.

Dentsu Jayme Syfu managed to bag 3 Golds for their ‘Dead Whale’ campaign for Greenpeace under the categories: Environmental/Spatial, Outdoor, and Production Design. It has also won Best in Show–For Good, making Dentsu Jayme Syfu one of the big winners of the night. Dentsu Jayme Syfu’s Refuse Plastic campaign went viral on social media immediately, with many posts mistaking it for a real whale.

‘Who Will Take Care of Me’, a campaign created by TBWA\ Santiago Mangada Puno for Hero Foundation Inc., won a Gold under the Film Advertising Category. The campaign is an animated online video which aims to create awareness about the plight of the heroic soldiers’ children.

Terence Eduarte, Associate Creative Director of NuWorks and illustrator, won a Gold under the Illustration Category for his entry which features illustrations of 100 different strangers in exchange for their secret.

The Extra Mile Production’s ‘The Last Tattooed Women in Tanudan (Know Your North)’ which was made for Victory Liner won Gold under the Short Film Category and Best in Show–For Purpose. The Extra Mile Production’s entry depicts the reviving of Kalinga tattoo amidst the challenges of modernity and social stigma.

This self-initiated project by TeamManila Graphic Design Studio titled ‘Baybayin New’ also won a Gold under the Typography (Applied Typography) Category.

PETCH’s ‘The House That Fried Chicken Built’ campaign for Max’s won 2 Golds under the categories: Video/Film Craft (Production Design) and Video/Film Craft (Use of Music). This commercial has an ‘80s vibe to it which made a lot of viewers appreciate its creativity level. It has also generated more than a million views two days upon its release.

The winner of Globe Telecom’s Best Mobile App Design is J. Walter Thompson’s ‘Voice Your Care’ for Johnson & Johnson Philippines – Bactidol. J. Walter Thompson also won the award last year in aDAA 2017 with their ‘Rinse the Hate’ entry.

Lastly, the Lucille Tenazas Award was also presented to The Extra Mile Productions for ‘The Last Tattooed Women in Tanudan (Know Your North)’.

See the full list of metal winners below:

aDAA 2018 Winners by adobo magazine on Scribd

The adobo Design Awards Asia 2018: Grand Awards Night was co-presented by Jollibee and sponsored by Globe. The event was held in partnership with the DTI – Design Center of the Philippines, CDAP Communication Design Association of the Philippines, Animation Council of the Philippines Inc, Game Developers Association of the Philippines, with support of the British Council Philippines. Official Registration Partner is TVCXpress Manila.

All of the winning work may be viewed over

Partner with adobo Magazine

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