An official statement from agency President Mariles Gustilo: “We had to right size the agency because of the reduction in revenue & volume of work brought about by the exit of the Surf & Rexona Regional Advertising Centers at the end of the year. These will be transferred to Singapore/Bangkok in response to Unilever’s move to centralize their regional staff.
Zero-based planning was done to determine the nature & number of positions needed to support the reduced volume of work. As a result, we had to declare 4 people redundant and retire 2 others [from Creative and Admin departments]. So what you heard through the grapevine was much exaggerated.
Yes, Joey Campillo was one of those declared redundant by virtue of Last In, First Out, because based on the new agency structure we were in excess of one (1) CD.”
There you have it. Lowe Manila remains 110 employees strong. Several clients are spending big on current campaigns: Unilever’s Clear, Close-Up and Selecta; Johnson’s Baby products; Unilab’s Enervon; Red Ribbon, and Ginebra San Miguel. Major account Petron is in pitch.
