After Filipino creatives proved last year that the Clio is indeed within their reach, three more Manila agencies have high hopes of bringing home this elusive award.
The organizers of the Clio Awards 2008 released their shortlists, and among the hundreds of ads that made it are JWT Manila’s “Are we there yet?” radio spot for Shell Better Mileage Gasoline; TBWA Santiago Mangada Puno’s “Sarah”, another radio ad, for Unicef Foundation, and DDB DM9JaymeSyfu’s “Clogged Nose – Cat” poster for Drixine.
This is JWT Manila’s second shot at the Clio. It already has a Bronze Clio for its Greenpeace “Trees” print ad from last year. This is TBWASMP’s and DM9 JaymeSyfu’s first outing in the Clio’s final round.
The winners of the 49th Annual Clio Awards will be presented during the 2008 Clio Festival, May 14-17 at the Gansevoort South Hotel in South Beach.
The Clio Awards is arguably the world’s most recognized awards competition for advertising, design and interactive. To this day, Clio’s iconic statute is the most widely recognized symbol of the industry’s creative accomplishments, appearing in movies and TV shows about advertising.
The Clio Awards is owned by the Nielsen Company. For the complete shortlist and more information about the 49th Annual Clio Awards and Festival, please visit www.clioawards.com.
