The 4A’s Creative Guild of the Philippines is hosting the two-day Creativefest on April 25-26 at Makati Shangri-La. The event will gather students, young creatives, marketing and creative heads under one roof to celebrate all things creative with the theme, “Creativity Rules”. 

These two days packed with great inspiring topics, discussions and the names in the local and global industry will prove one thing: Creativity is all you need for greatness to happen.

The First day is headlined “Creative Marketing”.
The most creative Client (and brand) in the world is our keynote speaker: Burger King’s Global Chief Marketing Officer Fernando Machado. The rest of the day’s program will have top clients and creative hotshots discussing creative effective work. The day will end with “Sistergood”, an all women panel discussion on creativity that changes lives for other women.
The 2nd day kicks off with “Creative Technology”.
Carla Echeverria, the head of design for technology for Google is the keynote speaker. She is the Filipino who invented Facebook’s Safety Check and patented this. Digital gurus teamed up with Creative heads will continue discussing 2019’s trends and will tackle the importance of creativity in the digital world.
The afternoon will proudly present Budjette Tan as the keynote speaker on “Creative Storytelling”. 
He is the Filipino author of the very popular Trese comic books which was recently picked up by Netflix. He will talk about his journey from an Advertising Creative to one of the most sought-after content creators today.
The rest of the day’s program will feature young content creators, young directors, newer ways to tell stories, and the Kidlat Jury presidents discussing the best work of the country, ending with the KIDLAT Awards.


Update as of Feb 19: 

Regional Chief Creative Officer of Dentsu Asia-Pacific, Ted Lim, is the 4th speaker for CreativeFest 2019. He will be talking about the value of data and gut at the two-day event.


Update as of March 5: 

Kitty Lun, Greater China Head of Creative Shop at Facebook, is joining in on the fun with an inspiring talk about putting “people first” to develop ideas that thrive in a connected world. She was also last year’s Jury President for ADFEST 2018’s Interactive Lotus and Mobile Lotus category. 
Another new addition to the lineup of speakers for this year’s Creativefest are Dentsu’s Takashi Koyama and Ryosuke Sakaki who were part of the team that made it possible to download food from anywhere in the world with Dentsu’s Open Meal. 

Register by contacting the 4As Secretariat: 

7573891 / 8931205 / 09175222427 or


More details on their facebook events page.


adobo magazine is the Official Creative Partner of the 4As Creativefest.

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