On May 29, independent agency RocketScience broke a campaign for My Phone, a mobile phone brand owned by the Solid Corp. (local distributors of Sony and Samsung and owners of My Destiny cable and internet). The agency pitched in early May, was awarded the account the week after, and launched that same month.
Introduced about two years ago, the brand made waves with a Dual Active SIM: a product strength that came to dominate buyers’ preference for the product. Challenged to market the brand beyond its signature feature, Rocket Science created "Wala Ka sa Phone Ko." The campaign highlights unusual features like a touch screen, TV, and magic voice, to give the customer that ‘big time’ feeling without spending too much for a phone. It is also being branded as a Filipino phone: My Phone, from My Country.
RocketScience has also been awarded 3 new assignments from client Robinson’s Land: The Amisa property in Cebu; The Gateway Residences at Pioneer and The Sonata Private Residences in Pasig City.
RocketScience is run by partners Celina Matias, Manny Del Rosario and Rommel Herrera.
