MANILA – DM9JaymeSyfu emerged as the top Philippine creative agency in the Campaign Brief Asia Creative Rankings, reflecting another year of awards show victories in 2014.
The agency claimed a total of 820 points from 10 of 11 shows counted in the rankings, scoring the highest number of points from New York Festivals, followed by Clio, and D&AD for campaigns such as ’TXTBKS’ for Smart Communications, as well as ‘Pocket Fire Extinguisher’ for the City of Las Pinas.
Ace Saatchi & Saatchi also placed high, claiming the #2 ranking with 500 points, mostly from its performance at ADFEST. The agency also claimed points from victories at One Show, Clio, D&AD, London International Awards, Cannes and Spikes for work such as Cebuana Lhuillier’s ‘Family Remeet’.
TBWA\ Santiago Mangada Puno was the top third Philippine agency on the rankings, scoring 375 points, majority of which from its victories at One Show and The Work.
The Campaign Brief Asia Creative Rankings is calculated solely on creative award wins at major regional and international award shows over the 2014 calendar year.
Regional shows included in the Creative Rankings are AdFest, Spikes Asia, AdStars, AWARD Awards and Campaign Brief’s The Work, while international shows include D&AD, Cannes Lions, One Show, London International Awards, Clio and New York Festivals.
In photo: DM9JaymeSyfu chief creative officer Merlee Jayme and chief relations officer Alex Syfu receiving the Grand Clio