‘Be Aware,’ an AIDS awareness e-mailer by G2 Direct and Digital India, Grey Group’s interactive division, bagged the jury award against thousand of entries in the Email Marketing category of the 2009 Webby Awards.
G2 Direct and Digital Mumbai are the only Asia Pacific agency to win the Webbys. Founded in 1996, the Webbys are awarded by The International Academy of Digital Arts and Science and are considered the Oscars of the global Internet.
‘Be Aware’ also gained a Merit Finalist from the One Show Interactive awards. Designed by Prasanna Devadiga and Vijay Subramani for client Ojus Medical Institute, the mailer was created to address the youth with a focus on AIDS awareness and prevention.
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