Philippine News

Eugene Demata leaves DM9JaymeSyfu for Tribal Worldwide

MANILA – Eugene Demata has left his post at DM9JaymeSyfu to join Tribal Worldwide, a digital company under DDB Group Philippines, as executive creative director effective February 2015. 

DDB Group chairman and CEO Gil Chua said: “In the past, we have invested in Tribal Worldwide to strengthen our technology, data and social management and monitoring offerings. This time, we are now investing on another pillar – creativity. Eugene’s credentials fit very well with our creative excellence vision for Tribal. So we have requested him to lead the creative team.”

In 2011, Demata received The Hall of Fame award from The Creative Guild of the Philippines. He is currently ranked #1 Creative Director in the Philippines by THE BIG WON 2014 creative ranking and is constantly included in the list of hottest creatives in Asia ranking by Campaign Brief Asia.


Demata was instrumental in DM9JaymeSyfu’s success, helping the agency gain back-to-back wins as Campaign Asia’s Agency of the Year for 2012 and 2013.

Demata was also ECD of DM9’s digital arm, DIGIT, which won the Digital Creative Excellence award from the Agency Of The Year (AOY 2014 Awards) Philippines just last year, only a year and a few months after it was launched.

Demata has won an impressive number of metals from local and international advertising festivals including the Philippines’ first-ever Cannes Grand Prix Lion for Smart “TXTBKS” and first-ever Cannes Media Lion for Gabriela, the Philippines’ first-ever D&AD Yellow Pencil, Clio, New York Festivals, London International Awards, Spikes, Adfest, One Show, ANDYs, AME, Epica, AMES, Digital Asia Festivals, Webby Awards, AWARD, ADSTARS and acceptances from Luerzers Archive, Communication Arts and The WORK.

He has over 20 years of proven creative excellence and leadership, having worked across some of the world’s biggest brands, including Nestle, Procter & Gamble, McDonald’s, Del Monte, Schering & Plough, Toyota, Mead Johnson, Johnson & Johnson, Fonterra, Samsung and other local major brands like Jollibee, Smart, PLDT, Ayala and San Miguel. 

In announcing Demata’s top creative post, Tribal  Worldwide managing partner Diane Chua, said, ” Eugene will guide us into a very exciting future, with a clear focus on how we will lead – not follow – in this industry to benefit our clients.” “I am fortunate to partner with such an energetic, determined, champion of delivering collaborative, non-traditional creative solutions.”  

“In the past few years, we have focused on improving our technology, planning, development and social management and intelligence services. It’s time we amplify our creative offering under Eugene’s leadership,” affirmed Chewy Chua, managing partner of Tribal Worldwide Philippines.

The three leaders are charged with focusing the Agency and their respective disciplines on three goals:  client satisfaction, creative excellence and growth. 

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