Philippine News

Fil-Canadians find warmth in PHL in Western Union fundraising project

MANILA – More than 200 Filipino Canadians received a warm welcome as they visit the Philippines for their Winter Escapade 2 – It’s More Fun in the Philippines tour, which kicked off on January 30 and will last until February 6.
The Department of Foreign Affairs, Tourism Promotions Board of the Philippines and the Philippine Embassy to Canada have again organized a heritage tour for Filipino-Canadians in Canada to visit the Philippines to deepen their connection with the country’s history, heritage, and culture. It is also an opportunity to attract investment into tourism projects in the country.
Western Union has been an active supporter of the tour since 2008 and this year, they will show support for the Winter Escapade 2 tour through the launching of the Western Union Sunshine Adventure promotion for its delegates. Participants can simply take “selfies” in different historical tourist spots during the tour and upload their entries in their respective Facebook accounts using the hashtag #WUSunshineWE2 for a chance to win special prizes during the tour’s farewell dinner.
Participants are encouraged to request their friends to ‘Like’ and share their photos with the end view of gathering more Likes for the project. For every Like, Western Union will match an equivalent amount of one hundred pesos (1 Like = P100) (to a maximum contribution of PHP500,000). The amount raised by the collective Likes will go to a special cause supported by the Philippine posts comprising Team Philippines in Canada.
“Western Union recognizes that many Filipino migrants feel a sense of responsibility to help out fellow countrymen and as a company we are giving them opportunities to build these connections,” said Patricia Riingen, Senior Vice President, Southeast Asia & Oceania, Western Union. “The activity aims to gather ‘Likes’ and shares from friends and families of our Filipino Canadian delegates, in a collective effort to raise funds for our Like for a Cause project,” Added Riingen.
Through the Western Union Sunshine Adventure promotion, support will be given to help boost the livelihood of different communities in the Philippines. Both the Winter Escapade 2 tour delegates can participate in Like for a Cause project.
For more information, visit this website to like the Sunshine Adventure selfies of the delegates. Promo runs from January 30 until February 15, 2014. Terms and conditions apply.

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