MANILA, APRIL 30, 2013 – American ice cream parlor Baskin-Robbins is expanding to the Philippines, setting up shop in major metropolitan areas in the country, through a master licensing agreement with IceDream Inc.
“We are very excited to partner with IceDream, Inc., whose leaders have a deep understanding of the Filipino consumer and a proven track record of success in the local restaurant industry, to develop Baskin-Robbins in the Philippines,” said Giorgio Minardi, president of Dunkin’ Brands International.
"With Southeast Asia becoming an increasingly important region for the Baskin-Robbins brand, we look forward to serving our guests in the Philippines our wide variety of ice cream flavors, custom ice cream cakes and frozen treats,” he added.
Baskin-Robbins is planning to develop up to 50 locations across the Philippines over the next five years.
“Baskin-Robbins’ famous selection of 31 ice cream flavors, one for every day of the month, will be a great fit for ice cream lovers across the Philippines,” said Michael Dargani, president of IceDream, Inc. “We’re delighted to bring the brand to major metropolitan areas across the Philippines in the years ahead, and look forward to making Baskin-Robbins the ice cream and frozen treat brand of choice for our guests.”
