SEOUL, SOUTH KOREA – Southpole Ltd., a next generation venture platform operating at the convergence of artificial intelligence, commerce, and the carbon economy, has announced a strategic pre-seed investment in US-based generative AI company Flux AI, Inc. The deal, which values Flux AI at USD 10 million, includes the appointment of Julie Jihyun Kang, Founder and CEO of Southpole, to the Flux AI Board of Directors and her concurrent appointment as CEO of the newly established Flux AI Asia.
Flux AI is the developer of CRAISEE, the world’s first all in one generative AI platform designed to seamlessly integrate text, video, audio, and image creation. Built with an emphasis on intuitive user experience, CRAISEE empowers individuals, teams and enterprises to fully harness the capabilities of generative AI.
“Flux AI’s vision goes far beyond developing another technical AI platform—it’s about creating a truly user-centered creative AI ecosystem that integrates seamlessly into everyday life,” said Julie Kang. “That mission aligns perfectly with Southpole’s own values. The launch of Flux AI Asia marks a pivotal step in accelerating generative AI adoption across Asia and opening new possibilities for creators, startups, and global brands alike.”
Tim Stickelbrucks, co-founder and CEO of Flux AI, commented, “Julie brings an extraordinary record of building successful global ventures and driving innovation at the intersection of technology and creativity. She is the ideal leader to expand CRAISEE into one of the world’s most dynamic regions. Her leadership will be key to establishing a strong foundation for Flux AI in Asia.“Flux AI’s vision goes far beyond developing another technical AI platform—it’s about creating a truly user-centered creative AI ecosystem that integrates seamlessly into everyday life,” said Julie Kang. “That mission aligns perfectly with Southpole’s own values. The launch of Flux AI Asia marks a pivotal step in accelerating generative AI adoption across Asia and opening new possibilities for creators, startups, and global brands alike.”
Kang is recognized as one of Asia’s leading creative executives, with a portfolio spanning global campaigns for BMW, IKEA, Genesis, SK hynix, Samyang Foods and Dot Incorporation – a Korean startup pioneering tactile braille technology. She currently serves as CEO of Serviceplan Korea and leads Southpole, continuing to redefine the convergence of technology, advertising, and sustainability.
Headquartered in Seoul, Flux AI Asia will function as the regional hub for product development, market strategy, and partnership growth across APAC. The initiative reflects Southpole’s mission to incubate transformative ventures that blend AI, digital commerce and ESG-driven carbon solutions.
