PHILIPPINES, DECEMBER 21, 2010 – In the run-up to Nestlé Philippines’ centennial in 2011, Director of Communications Sandra Puno announced that the company has selected nine directors who will make short films celebrating its 100 years in the country. The world-class directors were chosen from a roster of film directors who have helmed TV commercials for Nestlé and who pitched their film concepts to the company.
A/F Benaza is a passionate artist known for his dynamic visual sequences, set against evocative music. Carlo Directo is a newcomer to advertising, yet has already earned the industry’s highest accolade, the Araw, for Best Direction. Henry Frejas is the ted storyteller, drawing out nuances in his actors’ delivery from subtle humor to tender emotions. Raul Jarolan is a master of balance, weaving narrative, imagery, and post-production technique. Sid Maderazo is noted for his strength in graphic design, editing and innovation. Chris Martinez is a Renaissance man, equally recognized for his award-winning plays, screenplays and independent films. Stephen Ngo is the perfectionist, whose work shows both strong ideation and a high level of sophistication. Jun Reyes is legendary for his storytelling and visual style, setting the benchmark for other directors. Jeorge Agcaoili is a multi-awarded TV commercial director, acknowledged for his crafting and narration of humorous stories.
“We envisage the films as an opportunity to reflect upon the values that have made Nestlé’s brands such an integral part of everyday Filipino life for the last 100 years. At the same time we look to the future and our mission to continue providing Filipinos with healthy, nutritious, tasty, and high-quality, Philippine-made products,” Nestlé CEO John Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of film making.”
The Nestlé short films will be shown and aired locally at various occasions during the company’s centennial celebration in 2011.
“We are very excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray. We hope the films will be a meaningful way to engage consumers, because the centennial celebration is really all about them,” said Nestlé Philippines Creative Services Head Leslie Go-Alcantara.
“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” said Puno.
