PARIS, FRANCE – KFC France and Havas Paris are shaking up the fast-food conversation with Industrial Tenders, a groundbreaking brand experience campaign that directly confronted consumer scepticism in real time.
In a culture where authenticity defines food credibility, French consumers long believed KFC Tenders were industrially made, despite their hand-prepared reality. The solution? Let them experience the truth for themselves.
Havas Paris transformed KFC France restaurants into live demonstration stages by serving deliberately factory-made Tenders to unsuspecting guests. When customers reacted with disappointment, the reveal followed: KFC real Tenders are freshly hand-cooked in-restaurant – a truth far more convincing when tasted than told.
By turning point-of-sale into a powerful brand theatre, the campaign didn’t just change perceptions — it sparked national conversation, reinforced trust, and redefined how food authenticity can be proven in the age of experience-first marketing.
CREDITS:
Client / Brand: KFC France
Managing Director: Isabelle Herman
Chief Marketing Officer: Pierre Cailleau
Brand Director: Guillaume Saez
Creatives / HAVAS Paris
Chief Creative Officer: Stéphane Gaubert
Executive Creative Director: Etienne Renaux
Creative Director: Ludovic Miege
Creative Director: Jordan Molina
Motion: Tristan Lecuyer
Strategic Planning
Head of Creative Planning: Romain Roux
