Barely 18 months as TBWA/Group Singapore ECD and integrated creative chief, Graham Kelly is set to leave his post in November.
A veteran of Saatchi & Saatchi Singapore and O&M, and already then a recipient of many international awards, Kelly was then BBH Japan ECD before joining TBWA Singapore, a move considered a major achievement by the latter agency.
Phil Brett, TBWA chairman, said Kelly’s departure is amicable. Of Kelly’s decision, Brett added, "He has done exactly what he set out to achieve and he felt it was time to move on.”
"I had three key objectives when I joined: improve our creative standards, make the agency more integrated and win some major new accounts. With all the creative awards we’ve won over the last 18 months, I’ve met the targets I set myself,” stated Kelly.
During Kelly’s brief period at TBWA, the agency won the accounts of Sentosa Resorts and Singapore Airlines.
