Grey Shanghai was recently appointed as CITIC Pacific’s agency of record, following a pitch against Ogilvy Shanghai and one other non-disclosed 4As agency.
The agency will handle advertising and promotions for Shenzhou Peninsula, a world-class resort development located in Hainan. The campaign for the resort is set to launch next year.
Another Grey office, G2 China was awarded Agency of Record for the digital marketing business of Haier, the world’s 4th largest white goods manufacturer.
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