The world’s most popular flip-flops saw action again in
The promotion had a lot going for it:
• People wanted the giant inflatables.
Some even bought a new pair
of Havaiannas and paraded along the
beach, in hopes of being caught!
• The Havaianas branding was
everywhere. People were walking
advertisements for the brand!
• The flip-flop brand was unmistak-
able, since the inflatables were giant
replicas.
• The inflatables actually float! Noth-
ing like a practical and instantly usable
giveaway.
• The Havainas booths along the
beachfront had long queues of fans and
created a buzz.
At the end of the day, hundreds of beach-lovers were floating atop the giant slippers or smugly carrying the replicas over their shoulders. Happy, thong-carrying people dotted the four-kilometer stretch of Boracay.
