GLOBAL – UNITED STATES, MARCH 7, 2013 – Interpublic Group has announced the appointment of Carter Murray as chief executive officer of Draftfcb Worldwide. Murray joins Draftfcb from Y&R, where he led operations in North America as president and CEO, and Y&R New York as CEO. He takes the reins from Laurence Boschetto, "who will remain with the agency through a transitional period and then serve as a senior advisor to IPG in a consulting capacity".
Previously, Murray previously served as the chief marketing officer and worldwide account director on Nestle, as well as member of the executive committee at Publicis Worldwide. He began his career at Leo Burnett in Chicago, where he held a number of posts including stints in Germany and the United Kingdom.
In a statement, IPG chairman and CEO Michael Roth said: "We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth."
Roth added: "We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together."
Murray said: "I am greatly looking forward to this opportunity. Draftfcb has outstanding people, clients and a commitment to putting together the best of brand advertising and accountable communications disciplines, such as digital, CRM and activation. That’s a powerful promise we must make good on. When we do, the Draftfcb offer will be hard for clients to resist. Working with the strong leadership teams across the network and with Interpublic’s continued support, I feel we can deliver on that vision and do something really special."
"Carter brings energy, a new perspective and range of talents that will take us to the next level," said Boschetto. "I’ll do everything to help him step into the CEO role seamlessly and I know our senior teams will do so as well. I thank all of our nearly 9,000 people around the world for their support and I know the agency’s best days are ahead. Moving onto the next chapter personally, in working to promote our industry and in particular to work for greater diversity among our ranks, is something to which I am very much looking forward."
