THE PHILIPPINES, APRIL 4, 2012: Worldwide-leading cognac house Hennessy teams up with Filipino boxing champ and Sarangani province congressman Manny Pacquiao and award-winning independent creative agency Droga5 for its latest TV spot titled "What’s your Wild Rabbit?"
The TVC, which was shot in Manila, shows Pacman chasing a rabbit in the fields, which signifies the drive of people from one success to another. It also illustrates significant scenes of his rags-to-riches story: from just being a boy starting out in the boxing scene on to being an international boxing success.
Other Henessy brand ambassadors chasing the wild rabbit are award-winning film director Martin Scorsese and singer-songwriter Erykah Badu.
Credits:
Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello
