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Industry greats come together at the first adobo Festival of Ideas

MANILA – A powerhouse line-up of creative legends are coming together to talk about the truth of advertising at the adobo Festival of Ideas, happening on November 22, 2014 at the Samsung Hall, SM Aura Premier.

McCann Worldgroup President and Creative Guild Lifetime Achievement Awardee Raul Castro is joining forces with Coca-Cola Marketing Director Jasmin Vinculado, who was part of the team that thought up the Share-a-Coke campaign. Together, Castro and Vinculado will be talking about the viral global campaign, and how they adapted it to fit the local market.

Publicis Manila CEO and former 4As chair Matec Villanueva is teaming up with award-winning filmmaker and ex-adman Marlon Rivera to talk about what it really means to work hard (and play hard) in the advertising industry.


Publicis JimenezBasic Associate Creative Directors JP Cuison and Kulas Abrenilla, who have both represented the country in the Cannes Young Lions competition, will be telling the story of their journey in the advertising industry, detailing everything from their humble beginnings, to where they are now.

Fat Free founder,  Creative Guild Hall of Famer and the undisputed Queen of Radio Ompong Remigio, along with Publicis JimenezBasic Executive Creative Director and Cannes Gold Lion winner Brandie Tan, and AKQA Shanghai Creative Director and Palanca Award-winning writer Asterio Gutierrez will be talking about what art directors and copywriters do and don’t do as they demystify art, copy, and coding.

Multi-awarded creatives Lowe Philippines president and CCO Leigh Reyes and TBWA\SMP Associate Creative Director John Ed De Vera are set to get crafty with a live art demo using conductive paint as they talk about the importance of tinkering in the life of a creative.

ABS-CBN chief digital officer and recent Agora awardee Donald Lim will be talking about three new YouTube sensations and what makes them successful online content creators in his talk about digital pervasiveness.

Spotify Sales Director of Asia Jonathan Nadiranto will be talking about the platform and how it is changing the way we consume and listen to music.

Taking the stage for the final talk are DM9JaymeSyfu CCO and Chairmom Merlee Jayme, and BBDO Guerrero CCO and Chairman David Guerrero– a pair certainly well-equipped to teach the audience a thing or two about battling through limitations like budgets, deadlines, picky clients and skeptical ACDs to make their ideas matter. 

The adobo Festival of Ideas aims to give advertising newbies, juniors and students a more realistic view of the industry. The event is divided into eight sessions covering various topics relevant to today’s ad men and women. 

The adobo Festival of Ideas is held in partnership with PLDT Home, Max’s Group of Restaurants, SM Aura Premier, Thirty Six-O Productions,  UXMNL, MITH events, Hit Productions, Underground Logic, Executive Decisions, Colt 45, and Tanduay Ice, with media partners ABS-CBN, Business Mirror, The Philippine Star, Manila Bulletin, Crossover, CreatiVoices, ClickTheCity, WhenInManila, and Rappler. 

Tickets are at P1500 for students and P2500 for professionals, with a group promo available for groups of 5 or more at For more information, visit

Partner with adobo Magazine

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