PATTAYA, THAILAND — Gearing up for its three-day Festival, ADFEST 2024 has announced its distinguished panel of jury presidents and members who will preside over its 21 categories. These industry leaders are set to evaluate and honor exceptional creativity and innovation in advertising.
Leading the juries is Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, who takes the helm as Grand Jury President. Recognized by Ad Age as one of the “World’s Top 10 Digital Minds,” Malcolm has led Saatchi & Saatchi, Ogilvy, SapientNitro, and Cheil Worldwide to multiple Creative Agency of the Year titles.
Since joining Cheil Worldwide in 2015, Malcolm’s creative leadership has established Cheil as one of the world’s leading creative networks; winning Asia Network of the Year, multiple Agency of the Year titles across Hong Kong, China, India, Japan, South Korea, and further afield; Spain, Russia, and Romania.
Having grown up in New Zealand and today, spending much of his time in Asia, Malcolm is a champion of the region’s creativity; its unique lens on technology, mobile, storytelling, and craft, as well as its ability to find creative ideas that unlock positive change in the world. Above all, Malcolm believes creative ideas that move people move business. A proud Kiwi, former member of the NZ Yachting Team, and recipient of NZ’s World Class New Zealander award, Malcolm’s home is in London, where he is a Patron of The Royal Academy of Arts, sits on the advisory Board of WARC, is a trustee of D&AD and Member of the Academy of Digital Arts & Sciences.
Judging will take place just before ADFEST 2024, which will be held from March 21 to 23 at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, in Pattaya, Thailand.
Meet this year’s ADFEST juries:
- BRAND EXPERIENCE LOTUS, COMMERCE LOTUS, AND DIRECT LOTUS
- Jury President: BILL YOM, Founder & Chief Creative Officer, Jung von Matt HANGANG, Seoul
- DENNIS PEREZ-Digital Marketing, Media, and Commerce Lead, Unilever Beauty & Wellbeing Southeast Asia, Manila
- JOYCE LING -Chief Strategic Transformation Officer, VML China, Shanghai
- MARIJKE SPAIN -Creative Director, Leo Burnett Australia, Sydney
- MOHAMMAD AKRUM HOSSAIN -Executive Creative Director, Asiatic MCL, Dhaka
- SAMBIT MOHANTY -Creative Head (North & South), McCann Worldgroup India, New Delhi
- SULIN LAU -Regional Head of Brand and Marketing – Mobility, Deliveries, Fintech, B2B, Grab, Singapore
- THAMAKORN RUCHAKITYANON -Executive Creative Director, SOUR Bangkok, Bangkok
- TORU FUJII -Executive Creative Director, ADK, Tokyo
- DESIGN LOTUS AND PRINT & OUTDOOR CRAFT LOTUS
- Jury President: ASHWINI DESHPANDE – Co-founder & Director, Elephant Design, Pune
- ADRIAN MILLER -Chief Creative Officer, Ogilvy Malaysia, Kuala Lumpur
- DANIEL KEE -Executive Creative Director, MullenLowe Singapore, Singapore
- ELLENA MILLS -Head of Craft, Howatson+Company, Melbourne
- KIMMY LIU -Executive Creative Director, Cheil PengTai, Beijing
- NARI MOON -Creative Director, INNOCEAN, Seoul
- MASATOSHI USAMI -Creative Director, TBWA\HAKUHODO, Tokyo
- LIVIO GROSSI -Group Executive Creative Director, Dentsu Creative / Dentsu Redder, Ho Chi Minh City
- POMME CHAN -Artist & Founder, Happy People Studio & Swoon Space, Bangkok
- DIGITAL & SOCIAL LOTUS, DIGITAL CRAFT LOTUS AND MOBILE LOTUS
- Jury President: REI INAMOTO – Founding Partner, I&CO, APAC
- EDWARD NG -Global Creative Lead, Meta, Singapore
- HEEKYUNG KEUM -Creative Director, Cheil Worldwide, Seoul
- KAZUHIRO SHIMURA – Group Creative Director, Dentsu, Tokyo
- KENT BOSWELL -Creative Tech & Innovation Director, The Hallway, Sydney
- KOH HWEE PENG -Creative Partner, Blak Labs, Singapore
- OG.CAI -Chief Creative Officer, BlueDigital Group, Beijing
- SUVITA CHARANWONG -Co-founder & CEO, Tellscore, Bangkok
- UMMA SAINI -Chief Creative Officer, Schbang, Mumbai
- EFFECTIVE LOTUS, INNOVA LOTUS, AND SUSTAINABLE LOTUS
- Jury President: MALCOLM POYNTON – Global Chief Creative Officer, Cheil Worldwide, London
- CHOW KOK KEONG -Chief Creative Officer, INNOCEAN Indonesia, Jakarta
- IAIN NEALIE -Executive Creative Director, Google APAC, Sydney
- JESSICA DAVEY -Senior Vice President, Head of Clients APAC, Media.Monks, Singapore
- JUDY TAO -Managing Director & Chief Creative Officer, dentsu one, Taipei
- MASAYA ASAI -Chief Creative Officer, Droga5, Tokyo
- TOPAZ SUBUNRUK -Head of Business Development, Thai AirAsia, Bangkok
- VIDYA MURTHY -Global Brand Leader SK-II, P&G, Singapore
- VIKRAM PANDEY -National Creative Director, Leo Burnett India, Mumbai
- ENTERTAINMENT LOTUS, MEDIA LOTUS, AND PR LOTUS
- Jury President: WENDY CHAN -Health Creative Lead, Asia Pacific, Edelman, Hong Kong
- HYEAH NAHM -Vice President & Executive Creative Director, Publicis Groupe Korea, Seoul
- JASMINE TAN -Jasmine Tan, TikTok, Singapore
- MARIANNE ADMARTADINE – CEO, Indonesia, Head and Director for Innovation + Creativity Hub Asia, Hill and Knowlton, Jakarta
- MASAKO SUZUKI -Creative Director & Director, SIX, Tokyo
- RAYYAN AOUN -Chief Creative Officer, BigTime Creative Shop, Riyadh
- SID SAMODIO-Executive Creative Director, McCann Worldgroup Philippines, Manila
- THASORN BOONYANATE -Chief Creative Officer, BBDO Bangkok, Bangkok
- FILM CRAFT LOTUS AND NEW DIRECTOR LOTUS
- Jury President: EMMA DAINES -CEO, Founder & Executive Producer, Fin Design + Effects, Sydney
- AFSHAN HUSSAIN SHAIKH -Film Director, Good Morning Films, Mumbai
- DONNY PEREIRA -Managing Director & Executive Producer, MassiveMusic, Singapore
- LILY LI -Managing Director, The Mill, Shanghai
- NEELAY SHAH -Managing Director & Film Director, Dejavu, Dubai
- PIYAKAN BOOTPRASERT -Film Director, I’m Wahaha, Bangkok
- SATOSHI TAKAHASHI -Executive Producer, NION, Tokyo
- YOHAN JANG -Film Director, Paulus, Seoul
- ZIA MANDVIWALLA -Film Director, FINCH, Auckland
- FILM LOTUS, OUTDOOR LOTUS, PRESS LOTUS AND RADIO & AUDIO LOTUS
- Jury President: DAVID GUERRERO-Creative Chair, BBDO Guerrero, Manila
- DAEWON KIM -Executive Creative Director, HSAD, Seoul
- FIRDAUS YUSOFF -Head of Creative, Forsman & Bodenfors, Singapore
- IRAJ FRAZ -Creative Head, DDB Tribal, Gurugram
- LEA EGAN -Group Creative Director, Special Group Australia, Sydney
- MARINA DANJO -Copywriter, Wieden+Kennedy, Tokyo
- NISHANT SHAH -Executive Creative Director, Serviceplan Middle East, Dubai
- PATHIDA AKKARAJINDANON -Deputy Executive Creative Director, Wolf BKK, Bangkok
- SARAH-LEITH IZZARD -Regional Executive Creative Director, Ogilvy Asia Pacific, Hong Kong
- LOTUS ROOTS
- Grand Jury President: MALCOLM POYNTON -Global Chief Creative Officer, Cheil Worldwide, London
- ASHWINI DESHPANDE – Co-founder & Director, Elephant Design, Pune
- BILL YOM – Founder & Chief Creative Officer, Jung von Matt HANGANG, Seoul
- DAVID GUERRERO – Creative Chair, BBDO Guerrero, Manila
- EMMA DAINES – CEO, Founder & Executive Producer, Fin Design + Effects, Sydney
- REI INAMOTO – Founding Partner, I&CO, APAC
- WENDY CHAN – Health Creative Lead, Asia Pacific, Edelman, Hong Kong
adobo Magazine is an official media partner of ADFEST 2024.
