While public service swept the Golds at Kidlat, brand creativity was also alive and well. Silvers for Nestle Cream’s "The Offering" (McCann Worldgroup), FedEx "Laddie" (BBDO Guerrero) and Motilium "Obama in Manila" (TBWASantiagoMangadaPuno) prove it can be done, as do Bronzes for clients like McDonalds, P&G Gillette, Pizza Hut, Shell, Nokia and BPI.
adobo salutes all the teams who hurdled product freight, giant logos and 20-page strat documents to prove that creativity DOES sell. Congratulations!
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