MANILA – Action entertainment channel KIX has partnered with Butty Media Productions, its advertising sales representative in the Philippines. Butty Media Productions is a media advertising agency representing a portfolio including Playboy, Autocar and Pacific Xtreme Combat. The partnership was forged by Celestial Tiger Entertainment to drive advertising revenue for KIX in the Philippines.
In line with this partnership, and to further expand its reach into Philippine audiences, KIX will be mounting an original production in early 2015 called “Are You Tough Enough?” which is the search for the toughest Pinoy in the country. The concept started off as a contest in Malaysia, and after positive media and consumer response, will now be turned into an original production in various countries including the Philippines.
“We are very optimistic with this new partnership. Butty Media’s local expertise and strong network in the industry, together with KIX’s excellent line-up of action programs catering to a targeted audience, will make an excellent platform for Filipino brand and media managers. We are very excited about our upcoming plans, especially the launch of our first original production in the Philippines,” said Nadia Hwang, vice president of Advertising Sales, Celestial Tiger Entertainment.
Butty Media chairman, Luigi Nunez, shared that he feels equally privileged for being part of the new joint venture. “We are thrilled to be partnering up with KIX. The channel has lined up an exciting slate of kick-ass programs, original productions and on ground events that will engage the testosterone-seeking market and give them a unique action-packed experience. We look forward to working with KIX to provide a great platform for brand managers in the Philippines.”
Launched in the Philippines in 2011, KIX expanded its reach this year by adding Cignal to its growing list of Filipino pay TV carriers. KIX has also fine-tuned its programming to better cater to the Filipino audience. Its upcoming programs include combat sports/MMA events such as Bellator Fighting Championships, World Series of Fighting (WSOF), and the premier global kickboxing league, the Glory World Series (GWS). Special fights will be broadcasted 24 to 48 hours after the events take place in the U.S.
KIX also offers dedicated primetime movie programming which includes classic and new action movies from around the world. Blockbuster franchises coming up include the entire Indiana Jones series of films, the Rocky series and the Transformers trilogy. And for TV series, KIX will be bringing new seasons of Top Gear Korea with even more Korean celebrity appearances. KIX is available on SkyCable (Ch. 63), Cignal (Ch. 122), Cablelink (Ch. 220), and Destiny Cable (Ch. 10).
In photo: Celestial Tiger Entertainment VP of advertising sales Nadia Hwang and Butty Media chairman Luigi Nunez