SINGAPORE — The GONGS 2025 Awards has officially announced its Jury Heads, comprising a formidable line-up of creative leaders from Singapore’s top agencies. Representing a diverse mix of expertise across design, film, branded entertainment, content creation, and innovation, the appointed jury heads will set the tone for this year’s most celebrated recognition of creative excellence.
The full roster of jury heads includes:
- Pann Lim, Kinetic – Design
- Charlene Chua, BBH – Branded Entertainment, Radio & Audio
- Peggy Goh, Freeflow – Film
- Nikhil Panjwani, Ogilvy – Direct & Media
- Daniel Kee, MullenLowe – Mobile & Digital, Social
- Angie Featherstone, The Secret Little Agency – Print, Publishing, Outdoor
- Guilherme Machado, BLKJ Havas – PR, Brand Experience & Activation
- Gary Lim, Forsman & Bodenfors – Craft
- Jasmine Tan, Hepmil – Content Creator
- Stephan Schwarz, Le Pub – Innovation
Co-Chairs Firrdaus Yusoff and Fiona Huang described the lineup as “the Avengers of the local creative scene.”
This year’s edition introduces two new categories. The Innovation Category allows agencies to present their work live before a jury, while the Content Creators Category opens doors for KOLs and digital creators to showcase their portfolios across specialized disciplines.
The GONGS 2025 theme, The Creative Source Code, underscores the irreplaceable role of human creativity in the age of AI. By celebrating the minds that continue to inspire algorithms and cultural impact, the campaign draws from the aesthetics of prompt tokens, spotlighting Singapore’s most iconic works and the agencies behind them.
With this dynamic vision, the GONGS 2025 reaffirms its position as the creative industry’s benchmark for innovation and originality.
