At the presentation of the KBP Radio Ad Awards 2007, Leo Burnett Manila took its award for Best Radio Ad of 2007 for the Mr. Clean “Laba Notes 2”!
It was among the winners of six categories. Publicis’s Amnesty International “Miss Universe” topped Corporate/Institutional; DDB’s McDonald’s “Hippodrome” won for Food; Lowe’s CloseUp “Lunch”, for Personal Products and BBDO GO for FedEx “Zhang from China”, for Services.
Awards are given first to the best radio ad in the six designated categories, and from these the 2007 Radio Ad of the Year (Overall Winner) is chosen. An independent Board of Judges made up of prestigious individuals from the advertising sector, the radio broadcasting industry, and the communications education sector will choose the recipients of the awards based on merits.
Last year’s recipient of the the KBP Best Radio Ad Award is BBD Guerrero Ortega for its Unicef “Bawal” spot.
The awards were handed out in a simple ceremony, at the end of the KBP’s and The Creative Guild’s Radio Day last May 26 in ACCEED, Makati City. Chairman of the KBP Radio Ad Awards, Atom Henares, presented most of the winners, and all but Leo Burnett were on hand to receive their microphone-shaped trophies.
To hear the winning ads, visit the Audio Gallery at www.adobomagazine.com.
