Leo Burnett has emerged the biggest winner at the 2008 Australasian Promotional Marketing Association (APMA) Star Awards, winning 12 major accolades across categories as well as the overall Best of Show award.
Demonstrating the diverse expertise of the creative agency, Leo Burnett garnered a total of seven Golds, four Silvers and a Bronze at the presentation ceremony held on June 26, 2008. The awards received by Leo Burnett represent half the number of Golds and 25 percent of the Silvers handed out by the organizers.
In addition, Leo Burnett won the Grand Prix for its Earth Hour campaign for World Wildlife Fund
All winning campaigns automatically gain entry into the APMA Worldwide Awards—The Globes—to be held in the
“This is our best ever performance at the APMA Star Awards and a strong testament to our ability to create powerful ideas that truly move people. We’re very proud of our achievements which are the results of our team effort. Promotions are at the heart of our business and our ambition is to become the Agency of the Year across the board, so it’s great to see that we won for a wide range of clients as well as consistently in all different disciplines,” said Todd Sampson, chief executive officer, Leo Burnett Sydney.
