Another landmark for Manila’s billboard jungle: the Levi’s Colossal, one of the largest outdoor ads in the world, unbuttoned on EDSA on Aug. 16. Big enough to house 10 NBA courts or 500 cars, the Colossal involved 2.35 terabytes, 500 hours’ computer time and 15,120 manhours, 130 liters of ink and 5 km of rapelling rope. All to display giant-sized hotness and the barrier-smashing spirit of Levi’s 501s.
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Feast your eyes on the unbuttons, ladies!
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