MANILA – Lifestyle Network has adopted a new tagline “love your life” and a new logo, its 6th revision to date to keep pace with a a younger Filipino audience.
The brand refresh comes complete with a lineup of new shows like a new American drama “Chasing life” follows the life of ambitious twenty-something April (Italia Ricci) who is suddenly diagnosed with cancer.
With food as a proven way into the hearts and minds of Filipinos, the Lifestyle Network also include Emmy-winning lifestyle show “1st Look,” which shows the best destinations, adventures, and must-try eats each week, “Brunch @ Bobby’s Season 4,” the cooking show of renowned chef Bobby Flay and “Sweet Julia,” a sinful dessert show featuring Julia Baker.
Lifestyle’s channel head Tippy Benedito says that the revamping was needed for the channel to evolve and connect with young, fun-loving Filipinos.
“For 16 years, Lifestyle has established itself as the one-stop lifestyle hub for career-driven Filipinos. As the channel turns a year older, we have decided to cater to the younger crowd as well to involve them in the channel’s call to embrace and love life,” Benedito shares.
The rest of Lifestyle’s new shows this June are “Rachel Khoo’s Ktichen Notebook: Cosmopolitan Cook,” “Model TV,” “Italian Food Safari,” and “Port Town Walks in Hokkaido.” It also retains its originally produced shows, “Listed,” “Food Prints,” “Curiosity Got The Chef,” “Lifestyle Shorts,” “A Pinch of Portia,” and “Scene & Heard,” among others.