Longtime Creative Director Del Rosario, who’s made as much news after hours as for his work, was on the BBDO start-up team before ultimately returning to Ogilvy. He joins New Thinkers as ECD.
New Thinkers is a 15-person agency, run by ex-Ogilvy suit Celina Matias and Jun Estrella, who is soon to retire. Asked about his plans for the agency, the normally ebullient Del Rosario is uncharacteristically modest: "I just want it to matter."
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