Projected to make its mark on the marketing communication industry, with the goal to put the Philippines on its global arena as well, the first MarComm Asia is an exhibition for everything marketing communications-related to run biennially, alternate to the Philippine Advertising Congress. Taking the initiative from the advertising industry talk of globalization, MarComm Asia’s goal is to package the country as a regular destination for the industry.
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MarComm Asia President and AdBoard veteran Divino Villanueva Jr., identified the reasons why foreign companies are reluctant to invest in the Philippines, namely, security, business environment and potential and business organization contacts. MarComm Asia is designed to be the best solution to address the concerns. Seasoned marketing communications professionals join Villanueva as organizers, namely: Edgar Arcilla, past AdBoard Director and ASAP chairman, Jesusa Corazon Achacoso-Cruz, past AdBoard director and PANA vice-president and Fernando Manguera, a Philippine business expert.
MOTIV8 Marketing and Consultancy will produce MarCommASIA 2008, to be held from September 24 to 26 at the World Trade Center Manila. The Event targets 80 exhibitors from all over the Philippines and 20 foreign companies and will tap “trade visitors and business owners, investors and future entrepreneurs” that use marketing communications as a business tool. MarComm Asia’s debut sets itself to be the ultimate global go-to event.
