McCann Erickson and JWT divided almost all categories between themselves in the last ABC Awards, organized by Unilever Philippines last June 27.
McCann cornered the market in the IBC (Interactive Brand Communication) categories. It won the IBC Innovation Award for their work on Selecta 3-in-1 ice cream and beat four other agencies to First Place in the IBC Activation Award, with its infectious “Pri-ka-Knorr” campaign for Knorr seasonings.
On the other hand, JWT brought home almost all the trophies in the Breakthrough categories. It won Best TVC (Cream Silk “Girl Power 2” series), Best Print (Knorr Fish Cubes “Filemon”), Best PR (Cream Silk “Girl Power”) and Best Radio (Closeup “All that I am”). Its “Great Hair Days” work for Sunsilk nearly swiped the IBC Activation trophy as well but only managed Second Place to McCann’s work.
Although Ogilvy & Mather’s work for Pond’s brought Unilever Philippines its first Clio, as well as other international awards, the agency only brought home Best in Outdoor for the “Pore” billboard.
Every year, Unilever hosts the ABC Awards in recognition of its club agencies’ creative endeavors and to encourage ideas that conform to the standards of impact and effectiveness as set by its ABC and IBC disciplines. Its national board of directors judge the Breakthrough awards. In contrast, the IBC winners are chosen on the awards night itself by the club agencies.
This year, Unilever’s brand teams and its club agencies gathered at Warehouse 135 for a few psychedelic hours in the 1960’s. The retroband Bloomfields sang old rock and roll classics as the partygoers mashed the potatoes and twisted into the night. The celebration also served as one of many farewell parties for ULI Personal Care’s outgoing managing director, Noel Lorenzana, who moved to Unilever Singapore and Malaysia soon after.