Mediaedge:cia (MEC), a leading media communications specialist announces a management re-organization.
Starting with Achie Francia-Munar as MEC Philippines Managing Director. Francia-Munar advertising background includes stints with JWT, McCann, and Lintas in Manila, and Matari, Initiative, and Zenith Optimedia (ZO) in Indonesia. Francia-Munar’s appointment is seen as crucial to help continue to inspire innovation and drive growth, according to MEC SEA CEO Stephen Li.
Juliet Mendoza becomes Managing Partner and Head of Trading, to focus on the role of trading in the competitive Philippine market. Mendoza will ensure that state-of-the-art buying systems are in place and will look at new, strategic ways of negotiating to benefit MEC’s clients including Colgate Palmolive, Chevon, Citibank, Sony Ericsson, and Sony Philippines.
GroupM CEO Mitos Borromeo is excited by the new phase that MEC Philippines is moving into, stating “with Achie and Juliet teaming up, MEC will really make people sit up and take notice.”
