MANILA, SEPTEMBER 6, 2013 – McCann Worldgroup Philippines has recently brought in Peach Natividad, Yves Gonzalez, and Philip Tiongson to strengthen the agency’s priority areas: digital strategy, social engagement, and products development and analytics.
Natividad has been appointed as digital strategy director, Gonzalez will be leading the agency in social engagement and community building, while Tiongson will assume the newly-created role of head of analytics.
Before joining McCann, Natividad led planning and analytics at Tribal DDV, Ogilvy, and Mitchell Madison. She is also currently the chair of the data and analytics track of the Internet and Mobile Marketing Association of the Philippines (IMMAP).
Meanwhile, Gonzales managed an iOs software development company called Giro AppSolutions, and created the first Filipino iPhone community site, www.applei.ph. He was also previously involved in developing the traffic navigator app for the Metro Manila Development Authority (MMDA), launching and managing their Twitter account, and using CCTVs, WIMAX, and speed guns for traffic monitoring.
Tiongson ran his own analytics firm, Numerati in Singapore, and counts FMCG brands and agency-holding companies among his clients. He has also had 14 years of experience in regional businesses, including MasterCard Singapore, SingTel-Interbrand, and Coca-Cola Singapore/Malaysia. He has assumed leadership roles in IPG Mediabrands Singapore, UM Singapore, UM Vietnam, Agility Research & Strategy Singapore, Zenith Optimedia Singapore, McCann Erickson Vietnam, and Microsoft Southeast Asia.
McCann Worldgroup Philippines Chairman and CEO Raul Castro said, "McCann bringing in specialists like Peach, Yves, and Phil is indicative of the agency’s continuous pursuit for meaningful, innovative, and effective solutions for our clients."
"This is a vital step as we continue to push forward marketing and communications solutions that pioneer brands for positive change," he said.
