JWT Manila welcomes Miriam Sison-Pangan as Client Services Director. JWT Manila CEO Jos Ortega recently announced Sison-Pangan’s appointment to take charge of the Unilever account, which includes the high-profile Sunsilk/Creamsilk businesses. She will share lead account management with Golda Roldan.
The move is a change of agency but not of client culture for Sison-Pangan, who was Lowe’s SEAsia Regional Director for Surf, Unilever’s huge detergent brand. In total, Sison-Pangan spent over a dozen years exclusively on Unilever, with the last six years managing both local and regional business. She was instrumental in some of Unilever’s most successful launches in the country: Surf in 1997 and Vaseline Shampoo in 2000. She also led the Philippine team’s regional participation in the massive Clear Shampoo launch in 2007.
“With today’s complex business environment, it is important that our clients have access to more senior management time. This new structure reflects that commitment,” said Ortega in a statement. “Miriam brings with her a wealth of experience, knowledge and insights that will prove valuable for our clients’ brands,” he added.
