While the marketers converged by the bay, the market researchers take over Clark. Celebrating its 30th anniversary, the biannual conference ends on a forward-looking note, if not necessarily an optimistic one. Topics include emerging research needs and changing consumer profiles; but the most closely watched (if not necessarily encouraging) talk promises to be the economic forecast, delivered by Diwa Guinigundo of the Bangko Sentral ng Pilipinas.
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