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MullenLowe PH and Soundesign collaborate for Ad Summit Pilipinas 2016 theme song

SUBIC – It’s now every Ad Summit Pilipinas 2016 delegate’s LSS (last song syndrome) and until probably the next few days or even weeks–the festival theme song, “Come Out and Play.”

First heard during the breathtaking opening number on March 10, “Come Out and Play” has been getting good feedback for its catchy tune and meaningful lyrics. The song was written by Abi Aquino, Executive Creative Director at MullenLowe Philippines, the official creative agency partner of Ad Summit Pilipinas 2016.


Setting the mood of #AdSummitPH2016 is a playful and amazing performance that reminds us to #ComeOutAndPlay! WATCH:

Posted by adobo magazine on Wednesday, March 9, 2016

“The song came in the home stretch,” said Aquino. “So, ako nalang ‘yung buhay pa,” she joked.

The arrangement was done in collaboration with Soundesign and was performed by Gilas Pilipinas theme song artist, Quest. “We left it to Soundesign to recommend a sound and a genre for it. It’s very collaborative.”

Due to popular demand, the song has been made available for download at soundcloud.com/adsummitph so even after the Ad Summit, you will never forget to come out and play.

Partner with adobo Magazine

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