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MullenLowe PH creates ‘DIY Concall Pack’ to keep Ad Summit Pilipinas delegates off the (phone) hook

SUBIC – This year, Ad Summit Pilipinas 2016’s call is to Come Out and Play but how can you do that if your mobile phones are ringing off the hook for meetings and concalls? MullenLowe PH, the festival’s official creative agency partner, thought of putting an end to that dilemma.

Introducing “DIY Concall Pack,” a microsite that allows you to record the lines you usually say during a meeting or a concall so you would never have to pick up another phone call again. To use this, just go to diyconcall.com, the microsite will identify the six stages of a concall starting with salutation, affirmation, argumentation, agreementation, choppy choppy and recapitulation.


And if you’re afraid to use the ‘DIY Concall Pack’ to get away from work and enjoy the fun talks and overflowing booze at Ad Summit Pilipinas, you can show them the DIY Concall Pack ‘Legends Edition’. This pack showcases the recorded lines of industry heavyweights including BBDO Guerrero’s David Guerrero, McCann Worldgroup PH’s Raul Castro, Dentsu Jayme Syfu’s Merlee Jayme, MullenLowe PH’s Leigh Reyes, PJB’s Brandie Tan and Y&R Philippines’ Badong Abesamis.

“The goal of the DIY Concall Pack is to get people to play. Work is already such a tedious thing, and we wanted people to have a laugh and poke some good fun at this crazy industry we’re in,” shared the MullenLowe PH team in an interview with adobo.

So, what are you waiting for? Let the DIY Concall Pack take care of your meetings so you don’t have to!

Partner with adobo Magazine

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